Campaign Analysis of Gardenscapes Campaign Analysis of GardenscapesĪbove is the Campaign Analysis of Gardenscapes. We can definitely say Gardenscapes has been following an intense and aggressive ad strategy for the whole of last year. When we look at the numbers for the past year total impression score is over 3.6 thousand with a creative count of 5709. Its total impression score from June 11th to June 18th is 172.221 and has a creative count of 1856. And for the past week, it’s been 2nd in overall advertising. Gardenscapes as a Top Advertiser Gardenscapes in Top AdvertisersĬompetition in the game world is fierce but despite this, Gardenscapes has never lost its place in the top 7 in Top Advertisers list in the past year. Let’s go over to Top Advertisers and try to understand their reasoning behind this unconventional strategy. Since Playrix continues to use this strategy, it must be seeing some kind of benefit from it. Though it might seem like an inconvenient one to follow, for the averages a strategy like this would be expected to end with users uninstalling the app and that doesn’t sound like good business at first thought. Gardenscapes by Playrix isn’t the only one to follow such a strategy. This is the reason why some mobile games might choose to do “misleading ads”. The last and arguably the most challenging part is to retain users. After this first step, it is up to how attractive your ad is to the users and getting them to want to download your app. The end goal and core of advertisements, however, are “being noticed”. With mobile ad strategies, there are so many routes to take, possibilities are endless. If you couldn’t resist their constant ads and decided to download the game, you would know that it looks a little different than how it’s advertised, or a lot different actually 🙂 This is part of Gardenscapes’ ad strategy.Ī mobile ad strategy is your plan to reach users in hopes to get them to download and install your app and in return boost your revenue. If you are on any social media platform at all, you probably have come across Gardenscapes ads, more than once. In the cut-throat world of games, it is definitely challenging to get your ads to be seen everywhere.
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